Monday morning of 9 June 2008 in one room Hyatt Regency Surabaya plateau tens salon manager from Surabaya, Sidoarjo and surrounding cities. The atmosphere is so flamboyant and full of enthusiasm. Exactly 11 minutes early, launching a new product from Sekawan with brand Laurent has started.

In addition to inviting dozens of excellent salon manager in the city of Surabaya and its surrounding area, also present Dra. Pujiastuti, Head Sie Potential Community Development Agency P & K East Java; Suroso, SH, Head of Foreign Sie Education School of Education Office City of Surabaya; Lilik Sukamto, dpc HISPI Chairman of the City of Surabaya, and Emi Chandra, Chairman of the DPD Tiara Kusuma East Java trap R & D HISPI Surabaya.

Present management of Sekawan Cosmetics, Fredrik the Director, Marketing Director Herman, Area Marketing Manager East Java Richard B. Setyo, Export Manager Fitri Irawan, and range-marketing campaign team. According to Herman, launching this as evidence Sekawan middle market ready to look up the cosmetics market has a composition quite promising.

Products directed to health care and beauty of hair is made you a few products. Unlike the majority of producers who are reluctant to recognize as a local product, with the Sekawan overtly acknowledge that Laurent is a product.

Praise on the courage Sekawan recognize as Laurent products, spoken Suroso, SH. Officials give thumbs-up and hope to be able Sekawan honesty Stimulation for other producers to pride itself on its products. "We must be proud of the products in the country who dare to express genuine product of Indonesia. During this time many local products labeled foreign, continue to be sold in Indonesia with the impression as if the product from abroad. Laurent acknowledges the product as Sekawan property that is located in Sidoarjo, Indonesia. That's very good "said Suroso SH, when ordered to give speech.

Similar assertion was Dra. Pujiastuti, that courage which is located in Sekawan Sidoarjo to recognize as the brand owner should be given a thumbs-Laurent. National pride should be raised to recognize the product itself. Must ditopang quality and superior products that meet the standards set. "Laurent is the national product, but can follow the international trend" said Emi Chandra.

In this launching show in order Pesona Tatanan Rambut Laurent 2008 'Streamlining No damage Hair' creative works of D. Mahendra Djusman, Technical Advisor Laurent. While D. Mahendra Djusman asserts, "Quality product no less Laurent classmates with products that come from overseas. With the correct usage, then the result will be the maximum."

Laurent meet GMP standards
Represent management Sekawan Cosmetics, Jatim Area Marketing Manager, Richard B. Setyo said that at this time for most men and women came to the salon has become a critical requirement. They will select a professional salon and can provide satisfactory services to the products used meet the requirements of health and of good quality. "In general they tend to not discuss how much the cost incurred. Important that appropriate and satisfactory. "Richard reminded, at this time phenomenon salon-salon products that use expensive with many pop fans who continue to increase. The key is not to use imported products, and valuable only expensive, but the product quality, healthy, and have a service that will profesionalah still exist and the desired customer.