Air seeds of gold grain of sand, light shine off can still be seen. After through the process of cosmetic business long enough and the ebb and flow, Sekawan Cosmetics eventually reaching The Best Exporters Achievement Award East Java in 2008 and elected a nominator Developer Global Brand (Global Brand Builders) at the national level. At the national level Sekawan must compete with large-scale companies such as Batik Danar Hadi, Pindo Deli Pulp & Paper (Tjiwi Kimia Group), Megasurya Mas, Sinar Antjol, Dharma Polimetal, Gajah Tunggal Tbk, Nikkatsu Electric Works, Cahaya Sakti Furintraco, dan Universal Carpets and Rugs. This award is not necessarily the final goal, because in principle, remain the focus Sekawan increase trust and satisfaction of all customernya. The award is more appropriate as Stimulation of performance that all elements in Sekawan become better again.

This is following discussion between Bangun Soeprijoko with the Director Sekawan Cosmetics, Bpk.Fredrik, after accepting the award.

Actually what is a new award received by Sekawan Cosmetics, as well 'achievement Exporters East Java in 2008' and the nominator 'Global Brand Developer'?
With this award will spur more to Sekawan Cosmetic achievement again. Most do not support the return and increase export value. If it means that the export omzet involved increases. Nationally and we also had a role encourage non-oil export potential. That the award will be Sekawan incentive to do better, and spur the export value in our company. The award is also a challenge that all elements in the internal Sekawan can work better and stay consistent.

With the award, whether to encourage Sekawan Cosmetic more focus on market ekpor in the coming years and reduce the concentration in the domestic market?
No. We remain focused on the domestic market (national), which has been the year we wake up with great difficulty. Ekpor this market to add what we've done in the local market. We positioned the local market and export remains high in comparison more local. During this percentage value ekpor we are still small compared to total production Sekawan.

After reaching the export market which is quite good, even there is a tendency for increased both countries and the export volume, is still optimistic this year will increase ekpornya?
We are confident this year can be better. What have not at this time than the maximum ekportir-ekportir others. Gang in the new few years make this ekpor and itupun value is still relatively small. So the opportunity to jack up the volume and value ekpor still open, although at this time the global economic crisis occurred. Why we remain optimistic? This is because the destination countries ekpor Sekawan not including countries affected by the crisis directly. The most terimbas khan this time the crisis countries in Europe, the United States and Japan. Meanwhile, we export more to Africa and the Middle East. So not affected the global crisis.

How is the development of the export market and domestic market Sekawan Cosmetics?
During the year 2008, the general sales products Sekawan increased 20%. This figure is supported by the increased export value yanga reach 50%. In 2009 this product ekpor Sekawan back ditarget increased 50% from the previous year. We are optimistic enough Sekawan the export market will continue to grow, due to be more export destination temasuk that we are not directly terimbas global crisis. We still see a lot of rift in the export market and we will continue to spur quantity.

Any country that has so export products Sekawan Cosmetics, and the countries which export a relationship in this year 2009?
Countries that have formed a partnership with Sekawan among Dubai, Japan, Yemen, Cambodia, Ethiopia, Sudan, Tanzania, Maldives, Fiji, Panama, China, Benin, Nigeria and Turkmenistan. There are enough good development, because they continue to do the reset (repeat) products, and there is a tendency for increased volume. Countries that are becoming the latest export, among others, India, Bangladesh, Pakistan, Jordan, Iraq, Philippines, Saudi Arabia and Russia.

Which one Brand are exported to these countries because the Sekawan Cosmetics brand has a few that have been registered. And products are very attractive?
There are 4 brand that already penetrate the export market that is Holly, Ainie, Laurent and Shantos Romeo. Products that are very attractive, especially hair care products, skin care and perfume.

For Sekawan whether this export is quite profitable, or simply push up image only, because the process is quite expensive, and financing?
Of course we do have because export advantage. We may not run simply to export promotion. There must be a profit in financial, export development, although we start the new phase. Can we export the product is not simply to push up image only. We should also benefit the business.

What award is a symbol kesolidan management Sekawan? Then the internal which management will be addressed, in order to continue to push up the national and international markets?
Internally in 2008 to export we have is good. Especially Export Division has been working quite hard, so it can establish a good relationship with the new buyer-buyer and buyer long. But we will always try to improve the targets of what we've shot in years ago. We are also ready to do pembenahan in penggarapan local market and export to be run beriringan. We do not want to feel terabaikan the local market, because until now the strength of our business is still in the local market. All involved in the management we're also more sensitive to the development of fashion, and therefore influence the cosmetics market. Changes in consumer tastes and trends should still be monitored so that we do not lag. This year Sekawan not add many new items. We will be more concentration on the products that already exist, especially with the dilaunchingnya products to middle-class consumers to the top of the labeled Laurent. Development of market and product image should be improved so that more can compete well in the local market and export. What has been achieved during this Sekawan is good, but that does not mean we should berpuas themselves and did not want to increase performance. We will always strive to better and always reach the best in years. This must be done all personnel, both at the level of directors, managers, staff and other employees involved in the production and marketing products Sekawan Cosmetics. There is no success without that can be hard work.

Monday morning of 9 June 2008 in one room Hyatt Regency Surabaya plateau tens salon manager from Surabaya, Sidoarjo and surrounding cities. The atmosphere is so flamboyant and full of enthusiasm. more ...